General Motors CEO Fritz Henderson told reporters the "vast majority" of GM buyers are taking the $500 rebate instead of the automaker's 60-day money-back guarantee.
His admission suggests GM is attracting buyers already committed to the brands rather than convincing fence-sitters or converting intenders of competitive makes.
GM's money-back guarantee promotion, which runs through Nov. 30, allows customers to return their vehicles between day 31 and 60 of ownership nearly free of charge. However, after the program started, GM added a $500 rebate if they waive the policy.
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